For Bloggers and Online Marketers to gain the most out of their efforts invested in Google AdSense, certain vital precautions must be followed. As Google is strict while checking non-compliances to its defined set of protocols, advertisers must be in sync to avoid any kind of penalties and getting their AdSense accounts banned! Take notes!
Below, I will be sharing with you the 8 essential tips to follow to prevent yourself from getting banned from Google.
Here I go,
Advertisers usually take the short route to maximize their earnings by asking their friends to click on the Ads through different IPs. Advertisers even ask visitors to click on the Ads thereby restricting the reader from moving ahead to the content. Google keeps a strict watch on any such activities that result in pushing the click rate by false & illegal means.
Employing AdSense services, you should not publish your Ads on websites that contain copyrighted content, like movies, music, or maybe gambling sites. Google completely restricts advertisers with an immediate ban of AdSense accounts on violation of the same.
Prevent posting Ads on websites that are categorized as forbidden/unauthorized/illegal by Google. Any content which inflates sensitive issues like racial discrimination, hacking, war weapons selling, pornography, adult content, or any other form of violent content should not be used to place Ads.
Altering the AdSense Code is a violation of the rules defined in Google AdSense program policies for advertisers. Google does not entertain any type of alterations made to the AdSense Code which can directly or indirectly boost the clicks and conversion rates.
Another prime factor that could hit you badly resulting in your AdSense account being banned is the language the blog supports. Placing your ads on blogs that are not supported and covered under the AdSense program policies can make your account banned. Any hack employed which could convert the blog’s language as per the ad’s language is equally considered illegal.
Most publishers go wrong while placing their ads. Take precautions while choosing the placements for your ads as this also is a factor which if not followed properly could result in violation of the rules. Avoid placing ads in emails, pop-ups, or software applications.
Being a publisher, you should not practice any activity that can mislead a user. Ads should be placed in such a way that a user can simply distinguish between an ad and content. Placing advertisements under false headings such as “resources” or “helpful links” are termed as misleading. As per Goggle AdSense Program Policy, publishers can label Google Ads under “Advertisements” or “Sponsored Links”.
Under certain acceptable limits, it’s wise to make your ads appear as part of the content. Changing the color, size, font of the ads are some of the ways employed by publishers. But take caution, as ads should not resemble the content. Google best practices suggest that ads should not be made sticky and neither place ads on a site that supports video curation or ads appearing on a 404 error page, exit pages or thank you pages.
Also, make sure if the ads are placed on a non-Google search page, there must be a clear and identifiable distinction between the ad and the search results.