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WhatsApp is a social messaging service for mobile devices that allows you to send text messages, images, audio, and video clips. You can communicate with those people who are on your phone’s contact list.
Marketing on WhatsApp can be an effective way to connect with your potential customers and promote your business. Local businesses can use WhatsApp as a communication tool to hook up users in real-time.
Facebook permits you to connect with your potential audience and WhatsApp takes this connection to a next level. WhatsApp provides various features that can be used effectively for promoting small business. These features are enlisted and explained briefly below:
WhatsApp is not confined to sending text messages for reaching your target audience. It can be used for promoting products and services through text, audio, and video formats so that you can give appropriate ideas about your products and service to prospective clients. You can also target your audience in masses with the WhatsApp broadcasting feature.
WhatsApp allows marketers to do group targeting through it. It also enables marketers to create groups according to similar interests and can start discussions along with them in the group. This helps in targeting clients with similar interests and demands. It also increases the chance of going viral through the participants of the group when they share the content amongst their contacts.
WhatsApp enables marketers to run campaigns over it. You can ask your recipients to share their images while using your products and services or posing in front of your billboard or store. In return, you can offer them various coupons through WhatsApp media. It allows you to grow your database through relevant contacts and increase your business through it.
Because of its wider reach, WhatsApp can be the best tool for customer support. Your customer would also prefer contacting you over WhatsApp instead of calling on your support numbers. You can solve problems of customers through it and can give product or service consultation over it.
Since most people use WhatsApp, it makes it easier for a marketer to approach its prospective clients. WhatsApp is becoming an affordable, mass communication tool that helps small businesses creatively and innovatively.
The above features enable small marketers to promote their business with great ease on WhatsApp. These features act as great marketing tools for promoting small businesses.
