WhatsApp impact on social media marketing

WhatsApp is really an important part of your online social advertising. It is an instant messaging application to communicate with your audience. Social marketers always look for a compelling method to grip their existing customers as well as find new customers.

This App allows real-time two-way communication with the audience who matters the most for you and your business. The main objective of WhatsApp to engage your prospective audience. WhatsApp is a multi-purpose, user-friendly application that helps you to attain your business goals.

Here are some business objective where WhatsApp performs really great –

Broadcasting:

WhatsApp permits its users to create groups to tell and text anything at once to a group of people without sending it individually to every user. It is a direct and instant way to send messages and reach potential customers.

Messages are sent to the user’s mobile which is really important for marketers and businesses. The message is viewed within a few minutes as people like to check their phones when any kind of notification appears on the screen. Broadcasting can modernize communication.

You can update new product launches and services by sending them text and send news alerts instantly to make the audience aware of your business.

Boost Customer Engagement:

Audiences don’t like to see a list of promotional emails in their email and messages in their mobile inbox. But WhatsApp is not only about advertising your products and services. You can do much more with WhatsApp such as sending a text, images, videos, audio, emoticons, vouchers, and GPS location to your audience.

WhatsApp also provides audio and video calling feature for better communication. It is mainly based on one-to-one communication which is the prominent method to make your customers happy, boost awareness and ROI.

Low-cost brand management:

Small ventures and local businesses have a low budget for advertising their brand and products on the internet. WhatsApp works great for this kind of business. WhatsApp uses mobile internet data to send and receive messages. This application is free for a year, after that you need to pay an annual subscription fee of $0.99 USD where other online marketing technologies cost you money.

Businesses can utilize WhatsApp in order to communicate internally or with customers to make communication more effective or be in touch with an existing audience. You can resolve their queries via WhatsApp and ask for feedback, reviews, and testimonies.

Including WhatsApp in your online advertising campaign will assist you to increase your brand’s positioning and improve brand management.